CHALLENGE
The clients had a well-established website but never did anything to help themselves SEO-wise. It is an eCommerce platform that has a decent amount of regular traffic but knew that those numbers could be much higher with a properly optimized site.
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GOAL
I figured out what keywords we should be targeting, edited on-site copy, updated meta tags and descriptions, and fixed slugs throughout the site.
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RESULT
I doubled their clicks in just 2 weeks and gained over 100k new impressions over a month, along with adding an extra 15 keywords that receive clicks on the site.